ThriveAMERICA
A meditation on thriving in a down economy and beyond.
Produced by Blank Stage Productions, ThriveAMERICA is an internet video-blog show where you can come and gain invaluable insights on how to thrive in this economy… and beyond. We recently asked text messaging wizard Larry Block to visit the set as a guest to serve [...]
A meditation on thriving in a down economy and beyond.
Produced by Blank Stage Productions, ThriveAMERICA is an internet video-blog show where you can come and gain invaluable insights on how to thrive in this economy… and beyond. We recently asked text messaging wizard Larry Block to visit the set as a guest to serve up his expertise, strength and hope. For the next few weeks Steven will monitoring this blog for feedback and will answer in question you may have from the ideas presented here on ThriveAMERICA.
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COMMENT BELOW: What are some creative tactics you might use text messaging in your business?
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1. Mobile Coupons
2. Instant Notifications
3. Events
4. Community Engagement
5. Mass Communications
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Founder and president of Mobile Marketing Technologies, a communications company specializing in the targeted text message.
A graduate of Tulane University in Political Science, followed by formal art education at the Academy of Art in San Francisco, I have worked in the marketing sector for the past twenty years, while experiencing life from a myriad of different perspectives.
I bring to the table broad experience in all aspects of marketing, sales, advertising, technology development and integration – on and offline. Both linear and creative at the same time, I am able to work very well in many verticals, from engineering to pharmaceuticals, manufacturing to service industries. With extensive direct experience in real estate, automotive, and retail, I am interested in helping companies grow and mature as well as helping companies “on the bubble” find a positive path back to success. One particular strength is his strong ability to leverage my current network to the advantage of all concerned.
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Never Forget Your Coupon Again – Mobile coupons are a great way merchants can maximize their advertising dollar. Merchants send a text message coupon from a web based platform to their opt-in or list of consumers who have agreed to except their coupons. The consumer simply shows the text message to the server and receives their discount. Coupons can contain a unique code to enable tracking. Coupons run from $0,25 to $0.10 each depending on number sent in a given month.
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80% of Americans Keep Their Phones Within Arms Reach 24 Hours A Day. – Text notifications are a great way to add convenience to an appoointment driven business, while at the same time saving the owner time and money. At the time the appointment is made, the information is added to a web based calendar and automatically 24 to 48 hours before any given appointment, a text message reminder is sent to the consumer. Included in this message is the contact information so the consumer can easily contact the merchant to make any necessary changes. No more phone call reminders needed. In addition, merchants who are not appointment driven have the opportunity to advertise in the bottm 1/4 of each message to a very target audience.
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Info In An Instant – Text messaging is a great new tool for the event promoter. The promoter is able to engage the consumer long before the actual event with reminders, surveys, pre-sales all through the use of text messaging. And best of all it is viral. Friends will share the information with other friends by simply forwarding the text message. For fund raising and pre-sales of up to $20 can be billed right through their mobile phone bills. No mess no fuss.
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Reach Out and Text Someone – Text messaging is a great add on to your existing social community. Easily engage your community with a simple survey questions or hold a trivia contest to keep your members involved. Since text messaging is a two way platform, unlike most traditional advertising, merchants can easily engage their interested consumers and community. Easily send out notifications that a new show has been released or that someone responded to your blog. Text messaging allows you to keep in touch.
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Do You Know What To Do? This tactic allows instant mass messages to be sent out. This is a great way for security minded companies to offer a ready made solution. It is also a great way for companies with a mobile sales force to say in touch. Whether it is an emergency situation, or simply important information needs to get to the recipient, a message can be generated via a website, a text message or a voice phone call. The message with go out to your choice of opted in recipients instantly.
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www.rutxting.com/blankstage
http://www.linkedin.com/in/larryblock
www.cellscoupon.com
Direct: 1.866.224.0245
Top Views on ThriveAMERICA | Click on Thumbnail to View the Interview
These past guests, in order of standings, are getting the most views for their past appearances on ThriveAMERICA. Click on their picture and see why!
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