Comments on: David Cohen – Branding for the Small Business

By: David Cohen

David Cohen — Sun, 26 Jul 2009 21:43:45 +0000

Troy, you make a great point. The idea is not to be reckless in your decisions, but I have found that moving too slowly because you’ve gotten caught up in trying to make things perfect, or you’re trying to suss out every angle and analyze every pitfall, tends to lead to missed opportunities. Better to decide ahead of time to allow a fixed amount of time for preparation (adjusted according to the complexity and speed of the opportunity), do what ever you can to make your best decision in the time you’ve allotted and then go for it! If it turns out to be a wrong move, chances are you’ll be able to make the necessary course corrections, but the opportunity won’t have passed you by.

By: Jonas Ferreira

Jonas Ferreira — Wed, 08 Jul 2009 18:24:53 +0000

David explains that branding is not only for big business. He gives small business owners some short and long term goals that will give you a better image in front of your customers and make closing the deal more reassuring for both.

By: troy m Moore

troy m Moore — Wed, 08 Jul 2009 16:08:42 +0000

I under stand the concept of “Leap, and grow your wings on the way down,” but how does one weigh the cost of a mistake. There is always risk, but taking the time to think of a perfict strategy helps eleminate that risk; however, also at a cost. Which is worse?

By: Susan Solomon

Susan Solomon — Wed, 24 Jun 2009 00:13:59 +0000

I just listened to David Cohen talk about branding and am so impressed. Our small nonprofit has struggled to determine what it is we do–and yes, we are guilty of waiting for “the answer” before taking action sometimes. I hope you are able to write those books about small businesses and their need for branding with a limited budget. We need it.

I was confused about the Blank Stage Studios and Thrive America connection as you suggested David. I then realized exactly what the group is because I have visited The Artisan Resource Center many times and have seen the studio during open houses. I will stop by next time I visit.

By: Brent

Brent — Sun, 21 Jun 2009 02:40:12 +0000

Ahhh… Great David and thanks so much for this list of books!

By: David Cohen

David Cohen — Wed, 10 Jun 2009 16:24:12 +0000

Brent,

Thanks for a great session! I really enjoyed it.

Here are the books that I mentioned in the video, in case any of your viewers want to look them up:

“Primal Branding: Create Zealots for Your Brand, Your Company, and Your
Future” by Patrick Hanlon
“The Culting of Brands: When Customers Become True Believers” by Douglas Atkin
“Re-Imagine” by Tom Peters
“Purple Cow” by Seth Godin

Thanks again!

David

David Cohen’s last blog post..Interviewed on ThriveAMERICA

By: Interviewed on ThriveAMERICA « David S. Cohen – Left Brain, Right Brain

Wed, 10 Jun 2009 15:55:06 +0000

[...] Brent Brooks at Blank Stage Productions and thank him for having me as a guest on their video blog: ThriveAMERICA. As an interviewer Brent was great – friendly, prepared and he went out of his way to make [...]