Comments on: Dee Doanes – Social Media, Viral Marketing, SEO, SEM, and E Books

By: Dee Doanes

Dee Doanes — Tue, 14 Jul 2009 18:30:20 +0000

Email marketing is tricky but effective if done strategically. If not done correctly your intended customers will not get your emails. There many things that I could discuss that I would be writing for hours! So, let me pick one important factor to discuss: making proper subject lines for your email campaigns. When people are are scanning their emails you have to grab their attention immediately or they will delete your message. It needs to be short and to the point. Example: If I was sending an email offering my social media marketing service to travel professionals specializing in German tourists traveling to the US, my subject line would be: German travelers book US trips with Facebook. This subject line is interesting and a good percentage of my intended audience will open this e-mail. Hope this helps.

By: Unique Be'Ans

Unique Be'Ans — Tue, 14 Jul 2009 14:27:04 +0000

I agree that internet marketing is imperative to the success of small businesses. However, in my experience, I haven’t had much luck with email marketing. Many of the the intended receivers do not get the email due to spam blockers. I wonder if Dee has any suggestions on enhancing email marketing.

Thanks Blank Stage, her interview was very informative.

By: Zahir Palanpur

Zahir Palanpur — Fri, 03 Apr 2009 17:20:15 +0000

Thanks for the input Dee. I will check those examples out and look forward to meeting you at one of Brent’s or the Growth Answer events.

By: Dee Doanes

Dee Doanes — Fri, 03 Apr 2009 15:27:12 +0000

Rog,

If you download the Mozilla Firefox browser you will be able to see it.

By: Brent

Brent — Thu, 02 Apr 2009 16:32:31 +0000

If anyone else is having issues watching the videos on this page, please let us know. We are looking into this Rog, thanks!

By: Rog

Rog — Thu, 02 Apr 2009 15:51:40 +0000

Still cannot see the Thrive America videos.
I have no trouble seeing any other videos.
If I am the only one, never mind.
How do you KNOW if I am the only one?

Rog

By: Dee Doanes

Dee Doanes — Thu, 02 Apr 2009 10:58:11 +0000

There are many examples of corporations that use soical media to market and address customer needs. Blue Cross Blue Shield NC, feautured an insured doinga 650 mile walk and held health/fitness workshops along the route. This was on Facebook. What great publicity that was, I believe the local media picked up the story.
The Red Cross has started to used Facebook to organize donation drives.

By: Zahir Palanpur

Zahir Palanpur — Mon, 30 Mar 2009 17:13:47 +0000

One suggestion that I’d like to add to this dialog is to look a little beyond the “poster child” platforms that are there and you will get some real insight on how to use this medium of collaboration.

Examples include threadless.com and istock.com that have been incredibly successful tapping into the network effect whcih is one of the core aspects of this social media wave.

By: Zahir Palanpur

Zahir Palanpur — Mon, 30 Mar 2009 17:11:10 +0000

Are there other examples you can give us of companies using social media platforms like the Dell example? How do we seperate the more personal side of FB with business?

By: Dee Doanes

Dee Doanes — Sun, 29 Mar 2009 15:26:25 +0000

I meant Yellowpages