Comments on: Unique Be’Ans: Marketing Your Indie Film All the Way to Blockbuster

By: randki ogloszenia

randki ogloszenia — Tue, 04 May 2010 16:35:48 +0000

I want to make my first blog, do you think that wordpress cms is good ?

By: Immigration Lawyer

Immigration Lawyer — Sat, 09 Jan 2010 03:47:55 +0000

Thanks for posting this, as I’m sure it will be useful to many people out there. The more you know and prepare yourself, the better off you’ll be.

By: DUI Lawyer

DUI Lawyer — Sat, 09 Jan 2010 03:47:35 +0000

I was looking for something exactly like this and it will prove very useful for me. I am subscribed and bookmarked.

By: Brent

Brent — Tue, 04 Aug 2009 02:19:11 +0000

Unique! Good to see you here…

Considering the views and perspectives of your target audience is the key and an on-going commitment for any indie filmmaker. If you can tackle this early and do some focus groups and see what your target audience is thirsty for you, you will be a leg up and add in some elements.

A few ideas come to mind…

An example could be made the horror genre. You have a scene in the movie where a character can “die” in a multiple of ways. Based on your target audience you learn they text on phones ALL the time. Can you incorporate this idea into the scene so your target audience can relate to the characters in the movie?

During your production you can also make some marketing mistakes. Try a lot of stuff out and see what sticks and what you like to do. Maybe the idea of doing a blog is the worst thing ever, but tackling a twitter campaign seems OK you.

By: Unique Be'Ans

Unique Be'Ans — Tue, 04 Aug 2009 02:11:45 +0000

As for John, of course, there’s still hope. One of the positive things going for him is that he has a completed project. These days, that’s what distributors are looking for. It’s the same for music artists, these days they have to have a video completed with behind the scenes footage and an established fan base before getting signed.

He should target independent distributors and see who bites.

Also, many filmmakers aren’t aware that they can market their film on Amazon through self distribution. They can send Amazon their film and artwork and set their own price. Amazon will send ship the dvd with the barc0de, art work and package for every order. They’re like your personal distributor without the exclusive contracts.

The site is https://www.createspace.com/Filmmaker.jsp.

By: Unique Be'Ans

Unique Be'Ans — Tue, 04 Aug 2009 02:00:22 +0000

Thanks Bob Barrow. Your comment touched my last point: 5. Marketing your Indie Film During On-going.

I agree that the educational market is a great area to target. However, it’s still a challenge. One thing that I learned while making LIFE: 101 is that just because it’s a good message, many people may still disagree or feel that it’s offensive or inappropriate.

For example, the film shows the consequences of teens having sex, i.e. abortions. Although these are real scenarios happening today and our youth need to hear and see the truth, many organizations feel that it’s inappropriate.

I also suggest to other filmmakers to still convey your message but also consider other’s views and perspectives within your targeted market even if it is a positive film.

By: Steve Sherwood

Steve Sherwood — Sat, 01 Aug 2009 16:00:08 +0000

Great info on pre-production marketing! A film is really like any other product, sales depend on effective marketing. People can’t buy something they don’t know about. Of course the hard part is figuring out what marketing is most cost effective for your particular project. Good work Brent!

By: Brent

Brent — Sat, 01 Aug 2009 13:02:05 +0000

I remember an ambitious filmmaker at a festival and become inspired by some things he did to market his indie film at the there:

1. He gave away free neon necklaces
2. He attended every other film he could to show support and built great relationships with the other filmmakers
3. In the city of the festival he reached out to every indie film online hub there was, local meet-up, facebook and Myspace sites to promote his viewing

I was so impressed with his efforts.

Some more ideas that are coming out…

1. Pre-sells. Another way to market ur film AND raise money.

2. Sell screen credits. I have seen people sell screen credits at the end. “See your name in the credits… for $50″.

3. POSTERS: Can you create your movie poster EARLY, before the the movie is shot? Get your cast together and take some shots and get a few teaser posters pn the websites, on social media, FB fanpages, filcker, etc.

4. IMBD – The Internet Movie Database. I believe you can let them know the film is being produced.

By: Brent

Brent — Fri, 31 Jul 2009 03:04:58 +0000

Andrew – thanks so much for stopping by – I am so glad this info served you in some way. If I would have seen this years ago…

By: Andrew McClure

Andrew McClure — Fri, 31 Jul 2009 03:00:01 +0000

As a film student, I found this very interesting. The marketing aspects of the film from the log line to the synopsis was helpful. The marketing work that goes into a film from pre to post production was very interesting. I am going to make movies and I think she had some great pointers for that goal.